1 thought on “Issue 10: Qiaqia Food -Although the seeds are small, they are also good business”

  1. Enterprise analysis

    . The basic situation of the company

    The profile of the nuts of the Nuts. Nuts are rich in variety and high nutritional value. They can usually be subdivided into two categories: seeds and strong nuts. Among them, the seed nuts are seed -coded, mainly including sunflower seeds, watermelon seeds, pumpkin seeds, peanuts, broad beans, etc. Benevolence, including walnuts, walnuts, green fruit, pine nuts, pine nuts, Badan wood, Hawaii, etc. With the popularization of health concepts, the scale of the nuts of the nuts of the nuts has continued to grow.

    (1) Main business and products

    The company mainly produces nuts and baked casual foods in the company. Cucumber seeds, crispy crisp, small and fragrant, Qiang Qiang monsters, jamming fruit, caramel mountain walnut blue bag series, small yellow bag daily nuts, yam girl yam crisp and other products. The company's products are casual consumer foods, which are directly used by consumers. With the advantages of stabilizing the raw material base and product quality advantages, the company is loved by consumers. The brand awareness and reputation have been continuously improved. They are the leading brands of the Chinese Nuts cooking industry. The products are exported to more than 40 countries and regions at home and abroad. Power and market influence.

    (2) Business mode

    1. Procurement model company's procurement business guidance is guided by the procurement management center. Procurement, implement "transparent procurement, collective procurement". The raw materials mainly adopt the procurement model of the company order agriculture growers, which not only guarantees the source of raw materials, but also contributes to the increase in the income of local farmers. Other supplies mainly adopt annual bidding methods to determine the price of suppliers and materials, and implement order procurement according to the production order plan to effectively reduce funds and improve the quality of procurement.

    2. The sales model has built a national sales network mainly based on dealers, with an online and offline mutual sales model; Ensure the plenty of cash flow of the company and prevent bad debts from the occurrence of bad debts; the construction of the marketing committee and the sales division are subdivided into the architecture system of sales BU, realizing a rapid response to consumer demand, and promoting the rapid decision -making and marketing of new products.

    3. Production model company production is implemented with sales, production and processing achieve mechanization and automation, improve production efficiency, and ensure food safety and product quality. In the sales area and production place, in accordance with the principle of nearby, set up raw land production plants and sales plants to facilitate local production, implement fresh strategies and save logistics costs.

    . The stage of the industry

    The per capita consumption of nuts in my country is lower than that of developed countries such as the United States and Japan and even the world. According to INC data, almonds, cashews, Shawi fruits, green fruit, and walnuts, the average annual consumption of Chinese people is only 0.23kg. In the same period, the United States, Japan, and the world are 8 times, 2 times and 2 of China, respectively. Note. In particular, the per capita consumption of cashews, Hawaii and Bigen fruit in my country is about 0.

    Therefore, the consumption demand of nuts in my country still has greater increased potential. With the further improvement of domestic consumption capacity, the penetration rate of high -end tree nuts consumption has further sank, and the domestic nut market still has more room for growth. In addition, the rapid development of e -commerce, while changing consumer shopping habits, has also promoted the rapid development of the Nuts Reading market.

    In recent years, my country's leisure snack industry has grown rapidly. From the perspective of industry output value, the annual output value of my country's leisure snack industry has increased from 193.1 billion yuan in 2004 to 1992.5 billion yuan in 2019, compounded in annual compound The growth rate was 16.84%. However, the per capita consumption of leisure foods in my country is much lower than that of the United States, Britain, Japan and other countries and the world's average level, and the industry's market space is very broad. In addition, leisure snacks will also fully enjoy the expansion of residents' income growth and consumption upgrade.

    The development process of China's leisure food industry can be divided into three stages: the first stage is the 1970-90s, and the material life of material life is slowly warmed at this stage of development. Lord, doll head ice cream, pagoda candy, red bean beef popsicle, spiced peanut rice, three -color ice cream, canned fruit; wheat milk, popcorn, big white rabbit milk candy and other small snacks. In the 1980s, puffed foods began to dominate. The second stage is the 1990s-21st century. At this stage, it is mainly manifested in reform and opening up. Exotic products and domestic snacks occupy most snack markets. Representative companies that appear include fun, good, and prosperous. The third stage is after the 21st century, with the upgrading of consumption, the weakened hunger demand for snack consumption, the gradually strengthened market consumption, and the market consumption demand has shown multiple dimensions. A series of representative companies appeared, three squirrels, Zhou Heiya, Qiaqia, etc.

    In recent years, the income level of residents in my country has continued to increase, consumption capacity has continued to increase, and the proportion of leisure and entertainment expenditure has gradually increased, creating a good market foundation for the development of leisure food. In addition, there are many casual food consumption scenarios, covering a large range, having time to grind, and happy; when people start to pursue the quality of diet rather than simply satiety, they bring new growth points to the consumption of casual food.

    In statistics from the international consulting agency FROST

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