36 氪 Exclusive | Detailed interpretation of Xiaohongshu staff optimization: All departments are involved, and have been continuously expanded before

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  1. Author Dou Xuan Li Xiaoxia
    Editor Qiao Yan Yang Xuan
    36 氪 learned from multiple independent letter sources that recently, many business departments of Xiaohongshu are reducing personnel, and the size of the "community" personnel in the core business line changes Larger, products, technology, platform and other departments also spread.
    "From this Monday, Xiaohongshu HR began to interview the optimized employees. Many people were recovered the account of the company's WeChat that day." A optimized Xiaohongshu employee said.
    I Hongshu Shanghai Headquarters has started home office since March 12. Many Xiaohongshu employees told 36 氪 that when they were optimized at home and needed an online signing agreement, they felt "a bit unexpectedly guarded against guardianship "".
    The people familiar with the matter told 36 氪 that a considerable part of the department's layoffs were between 10-15%. For 20%, some employees said that there was no sign of optimization for the time being.
    The statement circulated according to social media such as pulse, the optimization ratio of the Xiaohongshu staff was as high as 20%, but it was officially denied by Xiaohongshu. Xiaohongshu also publicly responded through the WeChat public account "Shanghai Internet Rumor" that the reduction of the personnel was a normal annual performance inventory and personnel replacement, and the overall proportion was within 10%. 36 氪 asked Xiaohongshu to verify the details of the layoffs, and the other party did not comment.
    The employees revealed to 36 氪 that the performance inventory of the same period last year did not have similar optimizations.
    Inned at 36 氪, Xiaohongshu implemented the "361" performance assessment system, and the overall performance score standards were allocated according to the proportion of "361": 30%excellent (more than 3.75), 60%medium (3.5-3.7555 (3.5-3.7555 ), At the end of 10%(3.25 points and below). Many employees told 36 氪 that the employees with a performance of 3.25 were all optimized.
    36 氪 also learned that among the optimized employees, most of the employees and school recruitment during the probation period, there are also some older old employees, mainly after the 80s, "Management wants to make Xiaohong through layoffs, The average working age of the book has dropped. "
    For layoffs, the compensation plan given by Xiaohongshu is that the official employee is compensated by N 1, and the employee options of the working period within two years are invalidated -according to people familiar with the matter, people familiar with the matter of the matter -insider It is revealed that with the increase in the valuation of Xiaohongshu, many option prices in the hands of Xiaohong book employees in 2020 have been turned 2-3 times by the end of last year.
    The employees in the probation period have two options. One is to get half a month of compensation and leave the work that day; the other is to continue working for 1 month, but there is no compensation.
    The optimized employees will also be unable to get the final year -end award. It is reported that the salary structure of Xiaohongshu is 15 salary, and April 30 is the date of the year -end award.
    It pictures are provided by Xiaohongshu employees
    In fact, before the optimization was out of this, Xiaohongshu was one of the few Internet companies on the market. E -commerce, commercialization, and international business departments have positions in their posts, and they have also received many other major factories.
    In epidemic, Xiaohongshu business has gone through high -speed development in the past two years. In September 2020, Xiaohongshu made a monthly use of a monthly use of 100 million households. By the end of 2021, Xiaohongshu announced that the monthly work exceeded 200 million -this means that Xiaohongshu monthly live from 200 to 100 million, which took 7 years, and from the from 100 million to 200 million, only one year.
    The times when the scale of the user made rapid progress, Xiaohongshu continued to recruit large -scale people. Since the second half of 2020, Xiaohongshu has recruited community vertical operations on the market, and has gradually built a community and commercial team in Beijing. The international team of going to sea was also built last year.
    , even if it continues to expand, the overall number of employees of Xiaohongshu still controls at a relatively streamlined scale. According to employees, there are currently only more than 3,000 official employees of Xiaohongshu, and the number of employees with the same user scale is close to 9,000 in 2020.
    "Xiaohongshu is a company with a high family." Some employees said. Not only does the group where you live, not only does it not have a redundant personnel, but you are even facing the situation where people are lacking.
    The employees who were working on a small red book told 36 氪 that the optimization of the personnel was due to a large number of enrollment, but the growth of advertising revenue this year was affected by the major environment. The company lowered its growth expectations. You also need to control costs.
    Is are the absolute revenue pillar of Xiaohongshu. 36 氪 once reported that the advertising revenue of Xiaohongshu in 2020 accounted for 80%of the total revenue (20%of the remaining e -commerce revenue), and according to 36 氪, the annual revenue target of the advertising department in 2022 was 240 100 million yuan, this number was more than twice the last year. Earlier, employees said "a lot of pressure" to 36 氪.
    The performance of the original HC of Xiaohongshu was frozen, and the recruitment process of most positions was suspended. More than one candidate who had previously passed the interview revealed that the offer has reached the approval stage, but it has passed for several weeks and still did not get a reply.
    The sources said that there were two batches in this optimization, and there would be a wave of waves on June 30. At present, the number of Xiaohongshu layoffs and exchanges is close to 500.

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